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Hej, jestem Magda

Piszę o brandingu i strategii dla małych przedsiębiorców i freelancerów. Podróżuje,…

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<img width="576" height="1024" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_576,h_1024/https://designpoludzku.pl/wp-content/uploads/2020/05/BANER-STRATEGIA-MARKI-576x1024.jpg" class="image wp-image-5163 attachment-large size-large" alt="STRATEGIA MARKI DLA MAŁYCH FIRM" style="max-width: 100%; height: auto;" srcset="https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_576/https://designpoludzku.pl/wp-content/uploads/2020/05/BANER-STRATEGIA-MARKI-576x1024.jpg 576w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_169/https://designpoludzku.pl/wp-content/uploads/2020/05/BANER-STRATEGIA-MARKI-169x300.jpg 169w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_768/https://designpoludzku.pl/wp-content/uploads/2020/05/BANER-STRATEGIA-MARKI-768x1365.jpg 768w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_864/https://designpoludzku.pl/wp-content/uploads/2020/05/BANER-STRATEGIA-MARKI-864x1536.jpg 864w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_380/https://designpoludzku.pl/wp-content/uploads/2020/05/BANER-STRATEGIA-MARKI-380x676.jpg 380w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_800/https://designpoludzku.pl/wp-content/uploads/2020/05/BANER-STRATEGIA-MARKI-800x1422.jpg 800w, https://cdn.shortpixel.ai/client/q_glossy,ret_img,w_900/https://designpoludzku.pl/wp-content/uploads/2020/05/BANER-STRATEGIA-MARKI.jpg 900w" sizes="(max-width: 576px) 100vw, 576px" />

Najnowsze wpisy

Sygnalizowanie w budowaniu wizerunku marki
Błędy poznawcze, które wpływają na Twoją markę cz.1
Elementy strategii marki – jak i gdzie ich używać cz.2
Profesjonalny wygląd marki – o tym warto pamiętać
Jak uzyskać spójny wizerunek – określanie stylu wizualnego marki

@magdalenahoranin

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/223511318_336547684678922_7504377255873350160_n.jpg?_nc_cat=105&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=eN0FTCK8p_sAX-HIaBe&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=efa6fed5f5f40f80ed338837f0cd3763&oe=6105F5FA" class="pk-instagram-image" alt="Do you ever refuse to change your beliefs, even if all signs in heaven and earth prove you were wrong?⁠" srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/223511318_336547684678922_7504377255873350160_n.jpg?_nc_cat=105&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=eN0FTCK8p_sAX-HIaBe&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=efa6fed5f5f40f80ed338837f0cd3763&oe=6105F5FA 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/223511318_336547684678922_7504377255873350160_n.jpg?_nc_cat=105&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=eN0FTCK8p_sAX-HIaBe&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=efa6fed5f5f40f80ed338837f0cd3763&oe=6105F5FA 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/223511318_336547684678922_7504377255873350160_n.jpg?_nc_cat=105&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=eN0FTCK8p_sAX-HIaBe&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=efa6fed5f5f40f80ed338837f0cd3763&oe=6105F5FA 640w" sizes="(max-width: 320px) 100vw, 320px">

Do you ever refuse to change your beliefs, even if all signs in heaven and earth prove you were wrong?⁠

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/221896866_200453438758515_4586284311220001618_n.jpg?_nc_cat=111&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=ZHxSwLkWBA8AX8BfdV3&_nc_oc=AQlSXdM1dmXm5WwsfagtvXiqNkrNdjCndOEkfi7t2QUAU5WEFjgyeNjOHDA9JNWeh3w&_nc_ht=scontent-hou1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=c7f9203ff0288d05cc3d4c11f74408d5&oe=61060959" class="pk-instagram-image" alt="Last year, I was conducting a free brand consultation for my readers. I was surprised how many times I heard that they prefer not to take any action when there is even a slight risk of failing. Yes, even when the chance of success is greater than possible negative consequences.⁠" srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/221896866_200453438758515_4586284311220001618_n.jpg?_nc_cat=111&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=ZHxSwLkWBA8AX8BfdV3&_nc_oc=AQlSXdM1dmXm5WwsfagtvXiqNkrNdjCndOEkfi7t2QUAU5WEFjgyeNjOHDA9JNWeh3w&_nc_ht=scontent-hou1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=c7f9203ff0288d05cc3d4c11f74408d5&oe=61060959 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/221896866_200453438758515_4586284311220001618_n.jpg?_nc_cat=111&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=ZHxSwLkWBA8AX8BfdV3&_nc_oc=AQlSXdM1dmXm5WwsfagtvXiqNkrNdjCndOEkfi7t2QUAU5WEFjgyeNjOHDA9JNWeh3w&_nc_ht=scontent-hou1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=c7f9203ff0288d05cc3d4c11f74408d5&oe=61060959 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/221896866_200453438758515_4586284311220001618_n.jpg?_nc_cat=111&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=ZHxSwLkWBA8AX8BfdV3&_nc_oc=AQlSXdM1dmXm5WwsfagtvXiqNkrNdjCndOEkfi7t2QUAU5WEFjgyeNjOHDA9JNWeh3w&_nc_ht=scontent-hou1-1.cdninstagram.com&edm=ANo9K5cEAAAA&oh=c7f9203ff0288d05cc3d4c11f74408d5&oe=61060959 640w" sizes="(max-width: 320px) 100vw, 320px">

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/219202696_4188564374556878_1439491002371404362_n.jpg?_nc_cat=103&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=AlsZySS2_icAX-ZaLmR&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=0a273b009012973782b08bf70c6857bd&oe=6105857C" class="pk-instagram-image" alt="Have you ever experience the situation when you heard a song for the first time, and you didn't really fall in love with it? But after hearing it a couple of times, you caught yourself singing it under a shower?⁠" srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/219202696_4188564374556878_1439491002371404362_n.jpg?_nc_cat=103&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=AlsZySS2_icAX-ZaLmR&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=0a273b009012973782b08bf70c6857bd&oe=6105857C 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/219202696_4188564374556878_1439491002371404362_n.jpg?_nc_cat=103&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=AlsZySS2_icAX-ZaLmR&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=0a273b009012973782b08bf70c6857bd&oe=6105857C 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/219202696_4188564374556878_1439491002371404362_n.jpg?_nc_cat=103&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=AlsZySS2_icAX-ZaLmR&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=0a273b009012973782b08bf70c6857bd&oe=6105857C 640w" sizes="(max-width: 320px) 100vw, 320px">

Have you ever experience the situation when you heard a song for the first time, and you didn't really fall in love with it? But after hearing it a couple of times, you caught yourself singing it under a shower?⁠

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/217651587_123295453227383_7721915567227619899_n.jpg?_nc_cat=100&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=FxTngKBiWucAX8S640a&_nc_oc=AQlmKA80mIOfnbor6BtoGFFHQulqumcMACcGCt4T_jkxr4HMLh9q4XtCJOkRwWHIhr0&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=26cf9b8bf5642961e9fed2e2f1970874&oe=61060116" class="pk-instagram-image" alt="The human brain, in all its glory, also has many imperfections. That means that how we perceive the world may not necessarily reflect how it really looks like. ⁠" srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/217651587_123295453227383_7721915567227619899_n.jpg?_nc_cat=100&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=FxTngKBiWucAX8S640a&_nc_oc=AQlmKA80mIOfnbor6BtoGFFHQulqumcMACcGCt4T_jkxr4HMLh9q4XtCJOkRwWHIhr0&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=26cf9b8bf5642961e9fed2e2f1970874&oe=61060116 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/217651587_123295453227383_7721915567227619899_n.jpg?_nc_cat=100&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=FxTngKBiWucAX8S640a&_nc_oc=AQlmKA80mIOfnbor6BtoGFFHQulqumcMACcGCt4T_jkxr4HMLh9q4XtCJOkRwWHIhr0&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=26cf9b8bf5642961e9fed2e2f1970874&oe=61060116 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/217651587_123295453227383_7721915567227619899_n.jpg?_nc_cat=100&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=FxTngKBiWucAX8S640a&_nc_oc=AQlmKA80mIOfnbor6BtoGFFHQulqumcMACcGCt4T_jkxr4HMLh9q4XtCJOkRwWHIhr0&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=26cf9b8bf5642961e9fed2e2f1970874&oe=61060116 640w" sizes="(max-width: 320px) 100vw, 320px">

The human brain, in all its glory, also has many imperfections. That means that how we perceive the world may not necessarily reflect how it really looks like. ⁠

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/214268721_546312833070376_3840446481854858260_n.jpg?_nc_cat=106&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=_G9iy2Aj2YoAX-tE8QW&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=23021ae3a46810b4606596681216b304&oe=6106983F" class="pk-instagram-image" alt="Finally, we have some sun. I will tell you in secret that I've been enviously looking at the beautiful weather in other countries in Europe.⁠" srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/214268721_546312833070376_3840446481854858260_n.jpg?_nc_cat=106&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=_G9iy2Aj2YoAX-tE8QW&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=23021ae3a46810b4606596681216b304&oe=6106983F 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/214268721_546312833070376_3840446481854858260_n.jpg?_nc_cat=106&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=_G9iy2Aj2YoAX-tE8QW&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=23021ae3a46810b4606596681216b304&oe=6106983F 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/214268721_546312833070376_3840446481854858260_n.jpg?_nc_cat=106&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=_G9iy2Aj2YoAX-tE8QW&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=23021ae3a46810b4606596681216b304&oe=6106983F 640w" sizes="(max-width: 320px) 100vw, 320px">

Finally, we have some sun. I will tell you in secret that I've been enviously looking at the beautiful weather in other countries in Europe.⁠

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/172106364_735614173816354_2197945728934505753_n.jpg?_nc_cat=104&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=5IZAE8Evh2wAX-Sdt24&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=bb4a4850cbcbada0f44bcc6a700b6e96&oe=6105C52F" class="pk-instagram-image" alt="Since I quit my full-time job I barely have taken any holidays. Owning my own business gave me so much freedom that I didn’t feel like scheduling my holidays. For a couple of years, I was travelling with my computer to different countries and continents. And it felt enough." srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/172106364_735614173816354_2197945728934505753_n.jpg?_nc_cat=104&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=5IZAE8Evh2wAX-Sdt24&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=bb4a4850cbcbada0f44bcc6a700b6e96&oe=6105C52F 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/172106364_735614173816354_2197945728934505753_n.jpg?_nc_cat=104&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=5IZAE8Evh2wAX-Sdt24&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=bb4a4850cbcbada0f44bcc6a700b6e96&oe=6105C52F 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/172106364_735614173816354_2197945728934505753_n.jpg?_nc_cat=104&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=5IZAE8Evh2wAX-Sdt24&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=bb4a4850cbcbada0f44bcc6a700b6e96&oe=6105C52F 640w" sizes="(max-width: 320px) 100vw, 320px">

Since I quit my full-time job I barely have taken any holidays. Owning my own business gave me so much freedom that I didn’t feel like scheduling my holidays. For a couple of years, I was travelling with my computer to different countries and continents. And it felt enough.

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/155804261_286059686199121_2772481391342582853_n.jpg?_nc_cat=102&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=WboDGEHHIKoAX8050bQ&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=513e9b624bff106b1f267c4114c5ff59&oe=61066655" class="pk-instagram-image" alt="Are you a creative business owner?" srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/155804261_286059686199121_2772481391342582853_n.jpg?_nc_cat=102&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=WboDGEHHIKoAX8050bQ&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=513e9b624bff106b1f267c4114c5ff59&oe=61066655 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/155804261_286059686199121_2772481391342582853_n.jpg?_nc_cat=102&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=WboDGEHHIKoAX8050bQ&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=513e9b624bff106b1f267c4114c5ff59&oe=61066655 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/155804261_286059686199121_2772481391342582853_n.jpg?_nc_cat=102&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=WboDGEHHIKoAX8050bQ&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=513e9b624bff106b1f267c4114c5ff59&oe=61066655 640w" sizes="(max-width: 320px) 100vw, 320px">

Are you a creative business owner?

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/153618658_482523502767162_505801547567487140_n.jpg?_nc_cat=106&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=P8C6Nilbi44AX9u5kJD&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=e3343eb20ba5b86c17837c4da2954e52&oe=61059E60" class="pk-instagram-image" alt="Ways to build your personal brand outside social media." srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/153618658_482523502767162_505801547567487140_n.jpg?_nc_cat=106&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=P8C6Nilbi44AX9u5kJD&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=e3343eb20ba5b86c17837c4da2954e52&oe=61059E60 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/153618658_482523502767162_505801547567487140_n.jpg?_nc_cat=106&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=P8C6Nilbi44AX9u5kJD&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=e3343eb20ba5b86c17837c4da2954e52&oe=61059E60 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/153618658_482523502767162_505801547567487140_n.jpg?_nc_cat=106&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=P8C6Nilbi44AX9u5kJD&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=e3343eb20ba5b86c17837c4da2954e52&oe=61059E60 640w" sizes="(max-width: 320px) 100vw, 320px">

<img src="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/152483611_2758050834511039_8869673803634677008_n.jpg?_nc_cat=101&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=4XeX2kFUEaAAX81F8hJ&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=2cf4c3c2914523300754a11dec465bcd&oe=61064198" class="pk-instagram-image" alt="How to take care of your personal brand when you don’t have the energy for social media. 🥴" srcset="https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/152483611_2758050834511039_8869673803634677008_n.jpg?_nc_cat=101&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=4XeX2kFUEaAAX81F8hJ&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=2cf4c3c2914523300754a11dec465bcd&oe=61064198 150w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/152483611_2758050834511039_8869673803634677008_n.jpg?_nc_cat=101&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=4XeX2kFUEaAAX81F8hJ&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=2cf4c3c2914523300754a11dec465bcd&oe=61064198 320w, https://scontent-hou1-1.cdninstagram.com/v/t51.2885-15/152483611_2758050834511039_8869673803634677008_n.jpg?_nc_cat=101&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=4XeX2kFUEaAAX81F8hJ&_nc_ht=scontent-hou1-1.cdninstagram.com&oh=2cf4c3c2914523300754a11dec465bcd&oe=61064198 640w" sizes="(max-width: 320px) 100vw, 320px">

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Striving for perfection often stops us from taking the action. We think we need to have everything ready before we tell the world we exist.

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I have these memories from my childhood coming to me from time to time.

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